The goal of Kinesio tape is to enhance blood circulation at targeted areas, thereby reducing pain and improving recovery time following an injury. Kinesio tape works off the science of kinesiology, which is a fundamental aspect of physical therapy. The taping creates a pulling action that helps to hold problematic joints and muscles in place as you go about your daily business and routine—including engagement at any level of physical activity or exercise.

The tape works by gently reinforcing the skin, pulling it away from your muscles, thereby allowing blood and other fluids to circulate more easily. The gentle pressure also cues the body to send additional blood to the taped area. This improved circulation lessens swelling and speeds healing. Some evidence suggests that the tape’s exceptional holding abilities also help to correct misaligned muscles and ligaments.